RaagRaagini
Tagline, Logo Mark, Business Card, Flyers, Event Posters, Website
Atlanta based RaagRaagini is an energetic/passionate group of singers & musicians including a music director of Indian film industry. Theyi conduct many shows in the US featuring Bollywood music and fusion style bhajans spanning several decades. Specialize in live music covering the golden oldies to the upbeat hit numbers of today that are enjoyed by music lovers of all ages. They also conduct ticketed events in USA and uses state of the art sound systems and lighting.
The Challenge:
To create Logo mark and a tagline for their music group. They wanted a small, website that could provide information and be one point of contact for their audience/clients. They also do several events throughout the year and want posters/flyers to be designed for both print and emails.
The Solution:
As its a music group which comprises of several artists (singers and musicians) with their unique talents, we wanted this group be represented as melodious harmony. The english alphabet 'R' in the name, has one plus, that it is similar to the marathi letter 'र'. So made a play with them in the logo mark. We established a web presence by building an Informational Website. Designed business cards and now the'on-going' project of designing various events posters as and when they have events during the year.